Why Every Business Owner Needs a Trusted Brain Trust

As business owners, we often carry the weight of every decision. We know our numbers, our clients, our product or service better than anyone else. But here’s the truth—being so close to your business can sometimes make it hard to see what needs to change. Or what’s truly possible.

That’s why one of the smartest moves you can make is to sit down with a few trusted people—mentors, advisors, peers, even longtime friends—and just talk through your business. No pressure. No pitches. Just thoughtful conversation and outside perspective.

You Don’t Have to Go It Alone

It’s easy to get caught up in the idea that you’re supposed to have all the answers. But none of us builds something great entirely on our own. The most successful business owners I know regularly seek input from others. They value outside perspective, not because they don’t know what they’re doing, but because they do—and they know the power of sharpening their thinking with the help of others.

When you gather with people who care about you and your success, who ask good questions and offer candid feedback, you create space for breakthroughs. It might be a new marketing idea, a more efficient process, or simply the reassurance that you’re on the right path.

A Fresh Set of Eyes Can Change Everything

Earlier this year, I had lunch with a small group of entrepreneurs here in Denver. I shared a problem I’d been stuck on, expecting the usual polite nods. Instead, one of them said, “Have you ever looked at it from this angle?” They weren’t even in my industry—but their perspective helped me rethink my entire approach. That one conversation saved me weeks of wheel-spinning.

That’s the value of a well-chosen “brain trust.”

Who Should Be in Your Circle?

Think about the people in your world who:

• Aren’t afraid to challenge your thinking

• Bring different experiences to the table

• Want to see you win

• Will listen generously, then tell you what they really think

This could be a mentor, a fellow small business owner, a longtime friend, or even a client who understands the real value you bring.

You’re Invited: Join Us at a Network in Action Meeting

If this idea speaks to you—if you’re ready to surround yourself with thoughtful, engaged business professionals—then I’d love to invite you to check out a Network in Action (NIA) meeting here in the Denver Metro area.

NIA is more than just networking. It’s a community of trusted advisors, each one bringing their unique perspective and experience to the table. We meet monthly, keep things efficient and focused, and create real space for collaboration and support. It's the perfect setting to brainstorm, share challenges, and tap into the collective wisdom of the room.

Whether you're trying to grow your business, get clearer on your goals, or simply want to connect with people who get it—this is where you want to be.

Ready to Try Something Different?

You don't need another networking event. You need a community. You need conversations that move your business forward.

Come join us at an upcoming Network in Action meeting in Denver. Let’s grab a seat at the table together—and start having the kinds of conversations that lead to real progress.