top of page
  • Writer's pictureSimon Zryd

Unlocking the Power of Purposeful Relationship Building

In our professional lives, the value of relationships is often emphasized, and, for the most part, we recognize their significance. Yet, many of us fall short when it comes to nurturing and expanding our networks. Why is that? Since I started my business in 2012, I have some sense of what might get in the way. But before we dive in, let's reflect on a personal note. What has hindered you from maintaining those connections?

Consider that you have to have awareness before you can change things. Often, our obstacles go unnoticed, and therefore we can’t really make the changes needed. However, once we identify them, we can proactively address them. When it comes to maintaining solid relationships, one of the significant roadblocks is the lack of a compelling "why." Today, we will explore three essential questions: What are your objectives? What strategy will help you achieve them? And what obstacles stand in your way?

You might think, "Maintaining relationships is a no-brainer!" But without deliberate intention, you might find yourself dedicating time and energy to the wrong people and pursuits. Have you ever left a meeting thinking it was a waste of time? We've all been there.

Determining Your Goals

First and foremost, what are your goals? Do you aim to grow your business, advance your career, or simply enrich your life with meaningful connections? Clarify your objectives and consider who aligns with these goals. This isn't about transactional interactions; it's about purposeful engagement, ensuring you navigate the social landscape with intent.

Developing an Effective Strategy

Now, let's delve into strategy. Why is it crucial? Without a strategic plan, your efforts may fizzle out quickly. Three common stumbling blocks often surface: discomfort with intentional networking, a perceived lack of time, and the paralyzing fear of rejection or indifference.

Remember, feelings are not facts. Often, the fears that occupy our minds are nothing more than stories. We are inherently emotional and social beings. Confronting these emotions is the key to progress.

To formulate a sound strategy, ask yourself these three questions: Whom should I build relationships with? When should I engage with them? And how can I do this effectively? Tools are valuable, but a system encompasses habits, tactics, and, of course, tools.

Understanding Your Worth and Purpose

Before we proceed, take a moment to contemplate your goals. What is genuinely worth your time, energy, and resources? Reflect on past successes; chances are, relationships played a pivotal role. Also, ponder why others should collaborate with you. It may require some introspection, but you likely have a good sense of your unique value.

Networking Beyond Boundaries

In the ever-evolving realm of business, relationships are often the secret to success. Whether you're immersed in the bustling business environment of Denver or expanding your horizons globally, the principles of purposeful relationship building remain constant.

Action Step: Take time to document your goals and aspirations, irrespective of the time of year. What do you aim to achieve in your business, career, or personal life? This clarity will guide your journey.

Section 1: Defining Your Goals

Setting the Course

Before embarking on any journey, you must identify your destination. What are your goals for the foreseeable future? Are you seeking business growth, career advancement, or simply a life enriched by meaningful connections?

Expanding Your Network

In the vibrant business community of Denver, strategic networking can be a game-changer. Nevertheless, your networking strategy must align with your specific goals. Are you looking to expand your client base, seek mentorship, or establish partnerships? Define your networking purpose with intention, not merely as a series of transactions.

Action Step: Record your goals and the significant areas of your life where progress is sought. This exercise will provide clarity and direction for your journey.

Section 2: Crafting Your Strategy

Overcoming Obstacles

With your goals in sight, it's time to address the obstacles that may impede your networking journey. Common challenges include discomfort with intentionality, perceived time constraints, and the apprehension of rejection or self-doubt.

Confronting Fear and Self-Doubt

Fear often manifests as stories in our minds. It's essential to remember that feelings do not constitute facts. Acknowledge these emotions, recognizing that everyone, even the most accomplished professionals, grapples with doubt. The key is to acknowledge these feelings and proceed despite them.

Action Step: Take a moment to identify any fears or self-doubt that have hindered your ability to build relationships. Challenge these thoughts and remind yourself of your inherent value.

Section 3: Building a Purposeful Strategy

The Who, When, and How

Now, let's focus on constructing a purposeful strategy. To cultivate meaningful relationships, consider the following questions:

  • Whom should I build relationships with?

  • Identify individuals or groups aligned with your goals. These could be potential clients, industry peers, or mentors—your network should comprise those capable of supporting your progress.

  • When should I engage with them?

  • Timing is critical in networking. Determine when interactions will be most valuable. This may include industry events, regular lunch meetings, or periodic check-ins.

  • How should I engage with them?

  • Establishing a systematic approach to networking is crucial. Your strategy should encompass habits, tactics, and tools that facilitate relationship building. Consider employing digital tools, attending networking events, or joining business mastermind groups.

Action Step: Dedicate time to address the "who, when, and how" aspects of your networking strategy. Develop a plan that aligns with your goals and includes actionable steps.


Remember that networking is about building lasting, meaningful connections, not just transactions. Whether you navigate the thriving landscape of business networking in Denver or broaden your horizons globally, your purposeful approach will set you apart.

Action Step: Reflect on the insights gained from this article, commit to taking concrete steps toward achieving your networking goals, and share your experiences and tips in the comments below.

Looking to enhance your networking strategy and connect with a dynamic community of professionals? Explore one of our Network in Action (NIA) groups to foster collaboration, growth, and meaningful relationships. Learn more about Network in Action here.

6 views0 comments


bottom of page