Understand Why You Are Networking — Because It Might Change as Your Business Grows

If you’re a small business owner or professional in the Denver area, chances are you’ve spent your fair share of time networking—at coffee meetups, happy hours, breakfasts, and everything in between. And early on, the reason for networking is usually clear: find new clients and get your name out there.

But here’s the thing no one tells you at the start: your reason for networking will change as your business grows. And if you’re not adjusting your approach along the way, you might end up spinning your wheels—spending time in rooms that no longer serve your current goals.

Let’s pause for a moment and ask: Why are you networking—right now?

Beyond Clients: What Else Networking Can Do for You

Yes, referrals are important. But networking isn’t just about collecting business cards or booking appointments. Done right, it can also help you:

• Find trusted professionals who can support you—whether that’s legal, financial, marketing, or operational help.

• Connect with people who’ve been where you’re going, and who are willing to share insights and experiences.

• Create strategic partnerships that allow you to collaborate or grow in new directions.

• Build your reputation and visibility as a leader in your field or community.

• Stay energized and inspired by being part of something bigger than yourself.

It’s not just about who’s going to buy from you today—it’s about building a circle of people who can walk alongside you in your journey.

5 Guiding Questions to Refocus Your Networking

If your calendar is full of events but you're not sure you're getting much from them, it may be time to zoom out. Ask yourself:

1. What’s my biggest business priority right now?

   • Am I looking to grow, streamline, build a team, or something else?

2. Who do I need to know to move that forward?

3. Is it more clients, or are there other key players—referral partners, mentors, specialists?

4. Am I building relationships that match where I am now?

5. Or am I still networking like I did two years ago?

6. Do I leave events feeling supported and challenged—or just exhausted?

7. Pay attention to the energy you gain or lose.

8. Is my network helping me build for the future—not just the next sale?

9. Think long-term relationships, not just short-term gains.

Your “Why” Is Allowed to Evolve

One of the biggest signs of a growing business is when you start to reassess how you spend your time—and that includes your networking. Give yourself permission to step back, reflect, and make sure you're showing up with intention.

When you’re clear on why you're networking, it becomes easier to know where to show up, who to connect with, and what to say yes to. And the relationships you build will be stronger—and more valuable—for it.

Looking for a Smarter Way to Network?

If you're ready to be more intentional with your time and build deeper, more meaningful business relationships, I invite you to check out Network in Action Denver. It’s a professional community designed for business owners who value quality over quantity, and who are serious about growing through trusted relationships.

We’re not your average networking group—and that’s on purpose.

Let’s talk about where you are in your journey, and how we can help you build the kind of network that grows with you.