Networking has always been a crucial part of growing one's business. For many decades the strategies around networking haven't evolved much. Primarily it was a combination of attending events to collect business cards or being part of weekly networking or leads groups.
But this traditional model of networking is rapidly becoming outdated and successful business owners find it ineffective.
In a time of time of overstimulation, constant busyness and never-ending distractions people long for more authenticity, depth and simplicity when it comes to the people they connect with.
Instead of chasing, and getting lost, with too many "possible connections" and "possible opportunities," more and more business owners focus on building deep and meaningful relationships with a smaller, more curated group of people.
Here are some of the key advantages:
More meaningful connections: By focusing on a smaller group of people, you can build deeper, more meaningful relationships. You'll have more time and energy to invest in each person, which can lead to stronger connections and a greater sense of trust.
Greater authenticity: When you're building relationships with a smaller group of people, you can be more authentic and genuine. You don't have to worry about putting on a façade or trying to impress a large number of people. This can lead to more honest and open conversations, which can deepen your connections.
Easier to manage: Building relationships with a smaller group of people is much more manageable than trying to maintain connections with a large network. You'll have fewer people to keep up with, which means you can invest more time and energy into each person.
More opportunities for collaboration: When you have a close network of trusted contacts, you'll have more opportunities for collaboration. You can work together on projects, share resources, and support each other's goals.
Increased sense of belonging: Building deep, meaningful relationships with a smaller group of people can create a greater sense of belonging. You'll feel more connected
I personally believe that, building deep, meaningful relationships with a smaller, more curated group of people is a valuable strategy for networking and personal growth.
In the end building quality relationships does take time and multiple interactions, and shared experiences. That is simply not possible if one is trying to accomplish that with too many people. By focusing on a smaller network, you can build more meaningful connections, be
more authentic, and have more opportunities for collaboration. In addition, a smaller network is easier to manage, and can create a greater sense of belonging.
At Network in Action, we believe in building relationships that can last a lifetime. We strive to provide such a place where deep and meaningful relationships can be build and maintained.
You can check out what some of our members have to say about their experience with Network in Action.
If you are looking to build meaningful relationships with other business owners and professionals, please visit our website or connect with me at simon@ networkinaction.com. I would love to explore the opportunities.
Simon Zryd is a Certified Exit Planning Advisor CEPA ® at Denver Business Coach and Community Builder for Network in Action Denver. His mission is to guide Business Owners to build profitable, scalable and sellable businesses. And, connect them to the resources they need to do so.