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NIA Business Lab - Leading the Buyer Seller Dance
Learn Key Principles of the Sandler Sales Training

In the buyer/seller dance, someone must lead. Someone must know the steps, or you’re both just reacting.  Conversely, we know that on the dance floor—or anywhere in life—if we push, people resist. Instead, why not learn to be fluid in your communication, engaged, a great listener, and know the right steps?

Like everything in life, you need a plan. If you don’t have a plan, you will end following someone else’s. Join us as we demonstrate through engaging exercises and discussion how to establish equal stature, end the mutual mystification, and put in place a system that will help you sell more, and sell more easily.

The Takeaways:

  • Secrets to building an engaging 30-second commercial

  • How to start and end meetings in a way that prevents the game of “chase the prospect”

  • Ways to build rapport and uncover the buyer’s true needs

The Speaker:

Kathleen Winsor-Games is Vice President of Sales for Achievement Dynamics, Sandler Training in Denver. She has a passion for helping individuals and leaders maximize talent and improve performance. As a sales and leadership trainer and coach, Kathleen’s inspiring and practical approach improves the bottom line and helps build a thriving culture.

Prior to joining Achievement Dynamics, Kathleen provided executive coaching and leadership development for 16 years in her role as founder of The Winsor Group. Prior to launching The Winsor Group, Kathleen spent seven successful years as an executive recruiter in the financial services industry.

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