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  • Writer's pictureSimon Zryd

Introducing Yourself with Impact in Business Settings

As a small business owner, you're constantly engaging in networking opportunities, whether it's at industry events, local meetups, or online forums. In these moments, the spotlight often turns to you, prompting that familiar question: How do I make a memorable introduction?

Crafting an effective self-introduction is not just about avoiding awkwardness; it's a strategic move to reinforce your personal brand and establish meaningful connections. Fortunately, there's a simple framework that can help: Present, Past, and Future.



Begin with a present-tense statement that succinctly encapsulates your current role and focus within your business:

- "Hello, everyone. I'm Sarah, the founder and CEO of XYZ Consulting. We specialize in digital marketing strategies tailored for small businesses."

- "Good afternoon, I'm Alex, the owner of The Green Thumb, a local landscaping company known for eco-friendly designs and impeccable service."


Tailor your introduction to suit the context and audience. If in doubt, sharing your name and role is a solid start. Depending on the situation, you might also include details about ongoing projects, your expertise, or the geographic scope of your business.



Next, delve into the past to provide relevant insights into your journey and establish credibility:

- "My background lies in graphic design, with a degree from ABC University. Prior to starting XYZ Consulting, I honed my skills at a leading advertising agency."

- "Having worked in landscaping for over a decade, I've had the privilege of transforming countless outdoor spaces, including high-profile commercial projects and cherished residential gardens."


Highlighting your educational background, previous roles, notable projects, and achievements can help others understand your expertise and track record in your industry.



Conclude your introduction with a forward-looking statement that showcases your enthusiasm and vision:

- "I'm thrilled to be here today, exploring potential collaborations and innovative solutions to drive business growth."

- "Looking ahead, I'm excited to connect with fellow entrepreneurs to exchange ideas and support each other's ventures."


Expressing eagerness about future opportunities, expressing interest in the meeting's agenda, or sharing your goals for collaboration can foster a sense of optimism and engagement among your peers.


By following this simple framework of Present, Past, and Future, you'll not only deliver a polished self-introduction but also alleviate the pressure of thinking on the spot. Embrace this approach, and you'll find yourself not only making a positive impression but also facilitating smoother introductions for others.


So, the next time you're at a networking event or business meeting and it's your turn to introduce yourself, take a moment to breathe, recall the framework, and confidently share your story. To building great relationships!

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